Outsourcing – Making the Right Decisions

Strategies for Marketing

marketing strategy

In order to survive in today’s uncertain economic climate, your business needs a topnotch marketing strategy. Whether you have an in-house marketing department or share the marketing duties throughout, experienced outsourced marketing professionals can help keep focus and enhance your marketing message. Sending out the right message to the correct demographic can expand your customer base and increase sales exponentially.

However, choosing the right outsourcing firm can be daunting. Many consultants claim they can help with branding, product launches, field marketing, merchandising, integrated marketing strategies, and more. Most of them are limited to offering recommendations based on what you should be doing and the bill.

An outsourcing firm will provide all the services of a consultant, but will also take the recommendations and work with your team to develop and implement the strategies throughout your organization. Outsourcing rather than hiring a consultant will ensure you are provided a professional until the job is completed.

Training, Workshops, and Retreats

marketing training
marketing training

The methods that are often use to revitalize marketing plans are familiar to us all. These include the ever-popular marketing meeting where with the help of a facilitator, staff brainstorm new directions. Variations of this are the workshop or seminar, often led by a popular marketing guru who elaborates on their sure-fire plan to make it big. They are typically more expensive than outsourced professionals, and provide only the basic outline of a marketing strategy. They can give your marketing a boost, but typically turn out to be less than useful to the company members.

Tailored Strategy

A more effective way involves hiring an outsourcing sales and marketing firm to analyze your business. They will work with you to develop and implement proven strategies for success. Each business is unique, therefore using generalized strategies for marketing will always be less than successful. Committing time, energy, and expertise into designing tailored strategies that meet your company’s exact needs is what will give you the desired results.


Outsourcing professionals believe in their ability to revitalize the client’s sales through integrated strategies involving analysis, research, marketing and sales. The firm will start with a thorough and detailed analysis of the client’s business. This will give clear and reasonable understanding to help with developing goals and objectives for the business.

Working with the client, the outsourced professional will develop and implement customized marketing and sales strategies, designed for the specific business needs.

After implementing these strategies, the outsourced firm remains partnered with the company to ensure everything is running smoothly. Outsourcing firms often consider themselves accountable for the success of your program and its completion.

How to increase your affiliate income from Amazon

Amazon devised the first popular affiliate program and today it has the largest number of subscribers – over 900,000 of them.

wordpress amazon

Most webmasters that are affiliates of Amazon have indicated that their return on ads produced by Amazon have been disappointing. Amazon pays commission based on the percentage of a sale that is completed by a user who goes through the link on the webmaster’s site. It is not like the popular pay per click method, now made so popular by Google’s Adsense, which pays as soon as an ad, usually a text link, is clicked.

The good thing about the Amazon programme is that when a visitor clicks on one of those ads, the system records the IP address of the visitor, so even if they come back to purchase the product sometime in the future and not straight away, you will still be credited with the sale and thus earn your commission.

Website optimisation

There are some who are reaping great returns being an Amazon affiliate. The difference between the successful affiliates and those who are less successful is not luck, although that plays a part too. However, it is the way the successful webmasters optimise their websites to attract traffic which increases the likelihood of generating leads. Of course, the more clicks the greater number that are likely to end up buying the products advertised.

Niche sites

Some are simply creating niche sites around a single theme and then putting on very relevant ads. This relevancy usually leads to greater user awareness and click-through. An example would be when a webmaster decides to construct a site on computer networking products, which offers a great deal of relevant information. He the places Amazon ads promoting network products. Since the visitors are reading the pages on networking, they are more likely to pages around a single theme and then applying. This is an example: http://divewatches101.com/

Ads to match theme of web pages

If you have a diverse site that contains quality content on a range of separate topics and not concentrated on one particular theme then you are highly advised to put on appropriate ads on those pages that match the theme of the content. This could be done through the product link on your Amazon Associate panel. If for example you have a page that discusses music then you would do well to have an ad showing newly released CD or something of that nature. This type of Amazon ad is known as product link. The greater the link the more likely you will do well. To get the the maximum commission you have to make sure your links are product links. These are links that directly take the user to a product page that is being advertised.

Implementing Amazon ads

The Amazon links are very easy to implement because the code is already supplied with your site’s ID embedded within the code. This enables Amazon to track all sales leads coming from your site. It simply requires copying and pasting a bit of HTML coding on your web page inthe positions you want them shown. Amazon also provides a comprehensive reporting tool that allows all their affiliates or associates, as they like to call them to monitor their performance. They can find out which link is performing well and which aren’t. It is good practice to try and replicate the ones that do do well on all your pages as best you can. Also very important is the ability to check whether all you links are working. If they are not, fix them quickly or they will be sitting there in an idle state.

(Source: howtoall.com)

How to optimize for search engines


The web has evolved exponentially in the last few years. You probably heard this cliché numerous times by now. But have you ever wondered what made this highly praised evolution? The answer is search engines . Engines like Google, AltaVista, HotBot, AskJeeves and so forth revolutionized the Internet making them one of the best ways to make your site popular and/or attract clients.

Today, search engine optimization is as important for a website as its design and content. This article will give you a few short tips and tricks on how to rank higher in a search engine. Note that you probably won’t be able to rank first on most search engines by using only one or two of these tips. Only when combining these measures will you stand a chance against those mammoth sites you are competing with.


Most search engines look for keyword density through your site when giving the user his search results. So if the user searches for “cheap cars”, the density of the keywords “cheap” and “cars” and the density of the “cheap cars” combination on your site, will determine how high you will rank.


Try to include keywords and key phrases in your site’s <title> tags. Search engines will give out results that have a similar title to the phrase or word that the user is searching for.

Alt tags

There are a few more HTML tricks that send your site up the ranks. Using frames and pop-ups decrease your rating on many search engines. Another tip would be the use of “alt” tags on images. The “alt” tag is the text you see sometimes when holding your mouse over a picture (most of the times a description of the picture). To use the tag, find the image source of a picture (e.g.: <img src=”picture.gif” ) and insert the following attribute: alt=”description of picture”. It should look like this: <img src=”picture.gif” alt=”picture description” .>. This should make a small box, containing the “picture description” line, appear over the image if you hover the mouse above it.


Adsense tips – Google’s Adsense, is a revolutionary monetization system that promotes quality over quantity on the net and the creation of theme-based websites. Search engines (and Google especially) are in a constant fight to “clean” the Internet of useless or non-theme based sites. Therefore precise and quality sites will have a ranking advantage over other sites. That means that if your site has a good amount of daily visitors and traffic, it will be advantaged by most search engines because it shows it’s a quality site. The rule that Adsense promotes is that if your site is provided with highly relevant ads by the Google media bot (robot) then the search bots will likely do the same i.e. provide higher rankings.

With these tips at hand and with the help of Google’s Adsense, you will be able to rank higher than ever in every search engine’s page. Of course there are many more ways to increase your rank but these apply to all search engines and are the most proficient.

(Source: howtoall.com)